I was assigned Creative Direction for King’s Christian College’s Easter Arts Festival 2019.
Objectives included:
+ creating strategies that would ensure the gloomy wet-weather season would not deter crowds
+ transform the artist gallery into a space that is of exceptional professional standard + send out mass email campaigns through MailMerge Google Sheets & GMAIL
+ create, design and update Wordpress website www.easterartsfestival.com.au
+ exhibit student works in a space that is honouring, without encroaching on the professional space + market the festival in a way that appeals to High School students
+ create communication processes and systems that would ease confusion for artist applicants
+ create ‘zones’ that are creative, engaging and interactive + collaborate with external graphic designers to create a branding identity for the 2019 Festival
+ create, concept and execute a promotional video suitable for media screens & online
+ create, concept and execute a highlight video and imagery from the 2019 festival for screens & online
PITCH
VISUAL DIRECTION
VIDEO PROMOTION
EXECUTION
