Glowchella is an annual free youth event for high school students within the Gold Coast community. This event was designed for young people to have a safe place to come, have fun and find a community of people that choose to speak life. 2021 saw the challenge of creating solutions alongside the rapidly changing COVID restrictions. Held over 2 days, the event saw 840 young people through the doors.
Opportunity: Create a complete creative media campaign and event strategy for a non-for-profit youth event on the Gold Coast in a way that captivates community and breaks the stereotype of what a faith-based event can look like.
Creative Solutions: Create and creatively direct full marketing and media campaign plan (promotional material, branding identity, video and photo). Creatively direct and project manage all teams and creative teams for the event. Oversee strategic plans, operations, prop and set design, screen media, print media, external marketing, online marketing, social media, service run sheets/rehearsals and relationships with community stakeholders.
Timeline: 6 weeks
